August 1, 2016 – Toronto, Ontario – Today Walmart launched Masontops™ fermentation tools on its online Canadian retail channel. Masontops is the first and only company dedicated to food fermentation to be carried by Walmart.ca. The retail giant is now selling Masontops Pickle Pipe waterless airlocks, Pickle Pebble food weights and the Pickle Packer acacia wood food muddler, all of which are compatible with Mason jars.
This new partnership marks a significant milestone for Masontops and the fermentation industry as a whole, signifying a shift in perception of at-home food fermentation as it continues to move into popular culture. Fermented food consumption has been on the rise since the health benefits have been praised by prominent voices in the heath food community. Masontops has set itself apart from competitors by offering simple fermentation tools and convenient kits with recipes and guides that are perfect for beginner fermenters. Masontops also offers a number other Mason jar accessories and products, including Chalk Top blackboard lids and Coffee Cap coffee bean preservers, which are additionally available on Walmart.ca.
“We are extremely proud to have our products sold by Walmart. This recognition really shows that at-home fermentation is growing out of its niche and becoming a legitimate food category,” said founder Phil Baron. “Yes, fermenting food is fun and it’s totally delicious, but we also value the health benefits it can offer and are so happy to see this general shift to more health-conscious and informed eating habits. Lacto-fermented foods are loaded with probiotics and healthy bacteria that lead to better stomach health and can improve immunity, which is always a good thing.”
To see the full Masontops offering on Walmart.ca, please visit search “Masontops” at www.walmart.ca or visit www.walmart.ca/search/masontops.
Founded in 2015, Masontops™ is a leading fermentation tool manufacturer and supplier in the health food and kitchenware market, commonly known for the innovative Pickle Pipe waterless airlock tool. Based out of Toronto, Ontario, Masontops strives to provide consumers and retailers with the best tools for Mason jar food fermentation. Masontops continues to develop and manufacture top-quality fermentation tools and other Mason jar related accessories with numerous patents pending. For more information, please visit http://www.masontops.com/.